CarolinaMenezes

Product-minded leader with 6+ years making complex technology easier to use.

Head of Documentation @ VTEX

About

From how things work to why they matter.

I've always enjoyed making sense of complex things. I began my career trying to understand systems. Somewhere along the way, I realized I was far more interested in understanding the people behind them.

Looking back, those were product questions all along. They shaped the way I think, grounding my decisions in user needs, collaboration, and outcomes, and gradually led me toward Product Management. Today, I'm looking to bring that mindset into a dedicated Product Manager role.

Career

2018

2020

2021

2022

2026

Present

About the company
One of the world’s leading commerce platforms, serving enterprise retailers globally.
Main contributions
Own the product strategy and roadmap for the Developer Portal and Help Center, serving 350K+ monthly users and 20+ product teams while leading a team of 11.
Defined the 2026 product vision, positioning AI-powered knowledge discovery as a strategic initiative and translating it into an execution roadmap.
Led the strategy for VTEX Documentation MCP, enabling AI assistants to access product knowledge and driving ~21K monthly AI-powered interactions.
About the company
One of the world’s leading commerce platforms, serving enterprise retailers globally.
Main contributions
Led the information architecture and content strategy behind the VTEX Developer Portal redesign, recognized with a 2023 DevPortal Award.
Built a docs-as-code operating model with CI/CD pipelines and AI-powered validation, improving scalability and quality of documentation workflows.
Created data-driven systems to identify documentation gaps from user behavior and support signals, improving prioritization.
Defined AI-assisted documentation strategies that increased content production efficiency by 60–80%.
About the company
The largest digital bank outside Asia, built on a product and engineering culture.
Main contributions
Partnered with engineering teams to improve knowledge sharing across a large-scale microservices environment.
Established documentation standards and practices that improved consistency across engineering teams.
Participated in technical decision-making processes, gaining deeper exposure to product and engineering trade-offs.
About the company
One of the world’s leading commerce platforms, serving enterprise retailers globally.
Main contributions
Improved developer onboarding by owning documentation for the VTEX IO CLI (~68 commands), including the in-terminal --help experience shipped with the binary.
Advocated for user-centered thinking throughout the product lifecycle, influencing feature design beyond documentation.
Developed a product mindset by starting every initiative with a fundamental question: who is the user, and what are they trying to accomplish?
About the company
Global consultancy delivering technology and engineering projects for enterprise clients.
Main contributions
Delivered technology solutions for enterprise clients, translating business needs into working software.
Learned to navigate ambiguity, align stakeholders, and turn complex problems into actionable solutions.

Skills

Product Strategy
Roadmapping
Stakeholder Management
User Research
Prioritization
AI Workflows & Internal Tools
Cross-functional
Team Leadership
Developer Experience
Knowledge Management
Information Architecture
Docs-as-Code
API Documentation
Technical Writing
Mentoring

Tools & Tech

Jira
SQL
Google Data Studio
Google Analytics
Miro
Figma
Claude
Cursor
Zapier
Intercom
TypeScript
React
Next.js
Node.js
GitHub Actions
Git
CI/CD

Projects

Selected work

Got an idea brewing?

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